Xinyan is the founder of YoRipe, SEA's first personalised cooking & grocery mobile app. She started YoRipe help busy professionals like herself to take better care of their health through easy cooking and to reduce food waste at home. She started her career with Sopexa where she built and executed marketing solutions for food brands and grocers in Southeast Asia, earning her strong operations and industry experience. She then joined Starwood Hotels & Resorts Worldwide building brand strategies and led executions in Asia-Pacific. Xinyan obtained her Bachelor degree at Institute Paul Bocuse and has an MBA from INSEAD. She was an entrepreneur in residence at Antler.