Founder & CEO,
Rupert Deans is an accomplished startup CEO and has been working on the frontline of immersive technology solutions for more than 15 years. A serial entrepreneur, he has extensive experience developing and growing of leading-edge tech ventures. As the founder of Plattar, an Australian based WebAR experience platform, he is constantly working at the boundary between the technologies bleeding edge and its commercial application for some of the world's leading brands including REA, Hermes, Unilever, Air New Zealand, Red Bull, PwC, Flight Centre, Vicinity Centres, News Corp, SAAB, Emirates. Rupert will explore how WebAR has enhanced the customer experience for brands, retailers and manufacturers. With 1.8 Billion devices being activated with AR by the end of the year, organisations are getting ready.