Chief Executive Officer
Peiru has a decade of entrepreneurship experience under the belt, and is a much sought after thought leader. Peiru is a determined, action-oriented and self-driven individual with a rigorous engineering academic background. She also has comprehensive training in the financial industry with Citibank as a management Associate and in a private equity fund, managing projects worth over 4 billion. Thereafter, Peiru spent the next 9 years in entrepreneurship, turning around a company facing bankruptcy to leading it to be the market leader in the wedding industry by innovation and process automation. Her work of business transformation and technology has been featured in Channel News Asia, The Straits Times, Lianhe Zaobao, The Business Times, Berita Harian and Today. As a millennial herself, she leads a team of dynamic and dedicated team of AI and software engineers, as well as automation specialists to build the robotic workforce of the future at KeyReply.