At the helm of Remark is Paul Hourihane, a seasoned expert of data driven marketing with over 20 years of experience. He has run 3 communications agencies in Asia and commanded martech and data services at Ogilvy Red Consulting and Merkle. His major industry experience includes IT, FMCG, FSI, retail, automotive, travel and media categories. With a keen eye for market trends and developing business needs, Paul applies his expertise in hand picking the brands that partner with Remark. He has also worked as the regional director of Wunderman Asia and served as the vice chairman of the Direct Marketing Association (DMAS) for 5 years. At DMAS, he worked on legislation development for the Singapore government. As an Irish citizen and a Singapore permanent resident, Paul sat on the board of both the European and Irish chambers of commerce in Singapore.