Juan Mendoza is a leading marketing technology analyst and strategy consultant. He is an expert in researching digital media, marketing, data, and technology trends from a global perspective. Juan is the founder of The Martech Weekly, a media company that's read by leading marketing executives in Australia and more than 45 countries, and hosts the popular Making Sense of Martech podcast, which features interesting people and stories from the world of marketing and technology. He also consults at The Lumery with leading brands like World Vision, Xero & Qantas Group, to create MarTech strategies to achieve commercial outcomes and better deliver for the customer.