Jayesh Easwaramony is the Founder of Spectra Global, a tech and data accelerator for publishers , telcos and marketers to build customer data platforms based on first party data , growth marketing initiatives and advertising revenue in a cookieless world . Spectra Global has worked with leading companies like Emtek Group, Zee and Sumitomo to drive growth, digital transformation and new initiatives. Prior to this Jayesh was the MD of APAC for InMobi , a Softbank invested early Indian unicorn focused on mobile advertising. He developed the Asia region from scratch scaling revenues and teams multifold, made the region profitable, and drove growth into new markets. He launched new products like the InMobi Exchange, and Trufactor data platform . He struck partnerships with leading apps and telcos for monetization and provided marketing solutions to all the top advertisers ranging from super apps, games, FMCG, devices to name a few. A strong believer of combining creativity and data, he led InMobi to win over 40 awards for mobile creative and data excellence. He was also a board member of the Mobile Marketing Association for five years. His previous roles include TMT practice head of Frost and Sullivan, Business development lead for Tata Sky and Star TV and management consultant to the renowned Tata Group for their media and telecom business.