Associate Professor Data Analytics Consulting Centre Faculty of Science National University of Singapore Prof Hargreaves is an analytics and business intelligence professional with over 28 years’ analytics experience. She has held leading roles in the pharmaceutical, healthcare, fast moving consumer goods and education industries. Prof Hargreaves has worked with various leading companies to make businesses more intelligent. These include Pfizer, Novartis, MSD, Nestlè, MasterFoods, Goodman Fielder, Foxtel, Aztec (acquired by IRI), Cegedim Strategic Data (acquired by Quintiles IMS), the National Health and Medical Research Council and the National University of Singapore (NUS). Prof Hargreaves’ role includes analytics training, designing of analytics courses, and providing analytics advisory and consulting services. She is also a noted keynote conference speaker. Prof Hargreaves has a passion for solving business problems using analytics and machine learning techniques to build data-driven solutions. Through faster and smarter business processes, her clients are empowered for organic revenue growth and to make effective decisions.