Anna Choi
Head of Digitalization, Asia Pacific,
Schindler Group
Hong Kong
Anna is experienced in driving digital transformation for smart cities and infrastructure sectors. She oversees digitalization strategy and digital business "Schindler Ahead" in 16 countries, harnessing the power of IoT, AI and machine learning and defining the future of business with focus on customer experience. Previously leading digitalization at BASF Monomers and Siemens, she helped incumbents to build digital roadmaps, scout new technologies, design cross-divisional sales programs and shape companies as technology powerhouses. Being a strong advocate on digitalization and hope to inspire more people to join tech sector, Anna was invited to speak at TED talk and numerous tech conferences. Her active support of the innovation ecosystem earned her recognitions of "Transformation Leader of the Year (Finalist)" by Women in IT Awards, "Rising Star" and "Innovator 25 APAC" by the Holmes Report.