An experienced business-to-business (B2B) marketing veteran with over 16 years in the Information Technology industry, Alan was appointed Vice President of International Marketing at DataStax in early 2022. Based in Singapore, he is responsible for DataStax’s brand development and consolidating brand presence in key international markets. His role also includes forging new strategic partnerships – including academic initiatives – and customer retention strategies in Asia-Pacific. Alan is an advocate of innovation and firmly believes in utilizing real-time data and modern applications to transform the way businesses engage with customers for faster business outcomes and return on investment.