Show News

Subpage Hero

Subpage Hero


29 Sep 2017

The two-way street between data science and business

The two-way street between data science and business

Big data and data analytics is becoming increasingly accepted as a vital ingredient in the pursuit of a smarter and more profitable business strategy. Sigrid believes that in the next year, we will see an increase in the number of applications for big data analytics.

She identifies some key areas, such as gaining deeper insights on customers to provide more personalized experiences, improving IT resiliency and operations efficiency, and enabling more real-time analytics beyond finance and trading.

In the dizzyingly fast-paced world of modern business and technology, staying still is effectively moving backwards. Therefore, to get ahead of their competition, businesses need to do more than simply adopt big data practices.

Sigrid argues that the use of data is necessary for businesses today, but this is not sufficient to get ahead of the competition. To do that, the question is not whether you have big data analytics, but rather how you are using it to get actionable insights.

For instance, above and beyond what might be seen as the ‘baseline’ of data analytics, through which businesses gain an understanding of what their customers are doing, she suggests pursuing a more advanced type of analytics. This can include combining data from different sources to build a 360-view of customer behaviour in order to serve them better, or understanding anomalies and outliers to get a nuanced view of operating environments. 



Sigrid argues that there can be a problem with how businesses view the role of data scientists. She suggests that businesses need to set data scientists up for success. Many companies hire data scientists and expect magic to happen. Instead, expectations should be realistic and roles should be clear.

> Click here to continue reading


Get your free ticket to attend Sigrid Rouam's speaking session now! 


View all Show News


Platinum Sponsor

  • Tibco
  • Platinum

Theatre Sponsors

  • Datastax


Gold Sponsor

  • Acquia
  • Denodo

Gold Sponsors

  • Snowflake
  • WhereScape

Silver Sponsors

  • Aerospike
  • Confluent
  • DataIku

Silver Sponsors

  • FanRuan
  • SNP
  • Zoho

Bronze Sponsors

  • Equilibrium
  • Happymeter

Bronze Sponsors

  • Ravenpack
  • Sqream


Knowledge Partner


News Distribution Partner

  • ACN Newswire

Associate Content Partner

  • Uptime Institute

Strategic SEO Partner

  • AdVantage

Training and Education Partner

  • DBL

Strategic Event Partner

  • ISC2

She Loves Data Live! Partners

  • She Loves Data Live
  • Coding girls
  • Codette Project
  • DBL

She Loves Data Live! Partners

  • DBS
  • Female Fouders
  • Facebook
  • General Assembly

She Loves Data Live! Partners

  • Grab
  • JetBrains
  • Girls in Tech
  • Meiro

She Loves Data Live! Partners

  • Minerra
  • Oracle
  • Tech Ladies
  • Yellowfin
  • VISA

Event Partners

  • AiSP
  • ARC Advisory
  • Asia Cloud Computing Association (ACCA)
  • Asosiasi Cloud Computing Indonesia
  • Singapore Chamber of E-Commerce
  • Fintech Association of Hong Kong
  • Accelerating Asia

Event Partners

  • Best Practice of eCommerce
  • BigDataX
  • CMO Council
  • European Data Centre Association
  • Co Creation Lab
  • GS1

Event Partners

  • Practical DevSecOps
  • Digital Advertising Association Thailand (DAAT)
  • DevOps Institute
  • Forrester
  • Michael Page

Event Partners

  • IASA
  • IPI Singapore
  • itSMF
  • IFMA Singapore
  • Open Connectivity Foundation
  • La French Tech

Event Partners

  • KinerjaBisa
  • Logistics & Supply Chain Management Society
  • NexChange
  • SG Tech
  • DBS
  • Plug And Play

Event Partners

  • Singapore Cyber Security Consortium (SGCSC)
  • Structure Research
  • General Assembly
  • VISA
  • Smart Asia India
  • ASME

Media Partners

  • Asia Blockchain Review
  • Australian Cybersecurity Magazine
  • Australian Security Magazine
  • Asia Research News
  • Cybersec Asia

Media Partners

  • BizClik Media
  • Chief IT
  • CIO Advisor APAC
  • Cross Border Magazine
  • Disruptive Tech Asean
  • Digicon Asia

Media Partners

  • CryptoNewsZ
  • Computer Weekly
  • Cyber Security ASEAN
  • Data Storage ASEAN
  • European Data Centre Association
  • Frontier Enterprise

Media Partners

  • e27
  • Fintech Finance
  • Gigabit
  • Jumpstart Media
  • AI Time Journal
  • GovTech SEA

Media Partners

  • My Security Media
  • Retail CIO Outlook
  • Supply Chain Brain
  • Supply Chain Digital
  • Asia Content News
  • Enterprise Security Magazine

Media Partners

  • Tech Wire Asia
  • TechTarget
  • Telecom Era
  • Wire 19
  • CMO Asia
  • FutureCFO

Media Partners

  • 万瑞布线网
  • FutureIoT
  • Marketing Ops
  • Payment & Cards Network
  • APAC CIO Outlook
  • FutureCIO

Official Partner Hotel

  • Marina Bay Sands

Newsletter Sign Up