Show News

Theatre

29 Sep 2017

The two-way street between data science and business

Big data and data analytics is becoming increasingly accepted as a vital ingredient in the pursuit of a smarter and more profitable business strategy. Sigrid believes that in the next year, we will see an increase in the number of applications for big data analytics.

She identifies some key areas, such as gaining deeper insights on customers to provide more personalized experiences, improving IT resiliency and operations efficiency, and enabling more real-time analytics beyond finance and trading.

In the dizzyingly fast-paced world of modern business and technology, staying still is effectively moving backwards. Therefore, to get ahead of their competition, businesses need to do more than simply adopt big data practices.

Sigrid argues that the use of data is necessary for businesses today, but this is not sufficient to get ahead of the competition. To do that, the question is not whether you have big data analytics, but rather how you are using it to get actionable insights.

For instance, above and beyond what might be seen as the ‘baseline’ of data analytics, through which businesses gain an understanding of what their customers are doing, she suggests pursuing a more advanced type of analytics. This can include combining data from different sources to build a 360-view of customer behaviour in order to serve them better, or understanding anomalies and outliers to get a nuanced view of operating environments. 

 

DATA SCIENCE AND BUSINESS

Sigrid argues that there can be a problem with how businesses view the role of data scientists. She suggests that businesses need to set data scientists up for success. Many companies hire data scientists and expect magic to happen. Instead, expectations should be realistic and roles should be clear.

> Click here to continue reading

View all Show News
Loading

Sponsors

Platinum Sponsor

Gold Sponsor

 

Gold Sponsor

 

Gold Sponsor

Gold Sponsor

Keynote Theatre Sponsor

Theatre Sponsor

 

Talent Partner

Education & Training Partner

Silver Sponsor

Silver Sponsor

Silver Sponsor

Silver Sponsor

Silver Sponsor

Bronze Sponsor

She Loves Data Live!

She Loves Data Live!

She Loves Data Live!

She Loves Data Live!

She Loves Data Live!

Partners

Knowledge Partner

Global Analyst Partner

Official TV Partner

Official Video Partner

Official News Release Distribution Partner

Education & Training Partner

Event Partner

Event Partner

Event Partner

Event Partner

Event Partner

Event Partner

Event Partner

Event Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Media Partner

Testimonials

  • "We are impressed with the sheer volume of crowd visiting our booth. We’ve had very good interactions with the delegates and alliance partners."
    Marketing Director, TIBCO Software
  • "We’ve met a good mix of new prospects and existing customers over the two days. There were many relevant questions posed by the delegates, attesting to the immense interest the show has generated for us leading up to the show."
    Marketing – South East Asia and India, Splunk
  • "The conversations in the big data community around machine learning is a lot more mature here. Not only the delegates are interested in big data, they are also keen to learn more about data science, artificial intelligence and internet of things."
    Regional Sales Director, Qubole Inc.
  • "I’m amazed with the diversity of vendors from data centre, big data, data integrators and cloud solution providers. There’s something here for almost anybody from the technology world. The most valuable takeaway for me is the opportunity to meet with our technology partners, alliance partners as well as our prospect and existing customers.!
    Head of Cloud Sales, Talend