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09 Oct 2019

Syniti Unveils Knowledge-Based Advanced Data Migration Cloud Software: Advancing its Solution Extension Partnership with SAP

SINGAPORE, October 9, 2019 – Syniti, a global data management solution provider,  today introduced the new cloud edition of SAP Advanced Data Migration by Syniti, at Big Data World Singapore.  The new cloud software embeds machine learning and process automation to accelerate data transformation initiatives through the Syniti 8-step process, orchestrating and enforcing data movement in context with business policies and rules.  The product also leverages AI to capture knowledge and proactively guide users through their data migration, ensuring faster time to value with 100% data quality.

“In Asia, speed and time to market distinguish the winners and the laggers. With today’s announcement, businesses in APJ using SAP solutions such as S/4HANA®, SAP SuccessFactors, and SAP Ariba have the choice and agility to implement data migration in the cloud or on premise, accelerating their digital business transformation with speed, efficiency, and cloud subscription pricing as desired.  Around the world, we serve as a de facto standard for SAP S/4HANA® migrations.  I am pleased to further advance our Solution Extension partnership with SAP with this new product to serve the evolving needs of our customers,” said Gordon Lam, Syniti President, Asia Pacific & Japan.  

Syniti, formerly BackOffice Associates, established its APJ headquarters in Singapore in 2009.  It has seen 15X revenue growth over the period with strong profit margins.  APJ also hosts two of the company’s five Global Delivery Centers in support of our consulting and services solutions.   Syniti became an SAP Solution Extension Partner in 2014 with SAP Advanced Data Migration by Syniti product.

Rex Ahlstrom, Syniti Chief Strategy & Technology Officer, says, “The cloud edition of SAP Advanced Data Migration by Syniti is the brainchild of innovation and co-creation within Syniti and with our customer community around the world. Customer success begins and grows with continuous learning and insights-sharing with our trusted customer advisors.” 

“As a seasoned veteran in the software industry, I am pleased to witness continuous innovation and advanced technologies like knowledge graph and natural language processing as used by Syniti to address fundamental business needs,” says Steve Mills, retired IBM Executive VP and member of the Syniti Board of Directors.

SAP also resells other Syniti products, including SAP Advanced Data Migration application by Syniti and SAP Information Steward Accelerator application by Syniti. 

About Syniti 
Syniti, formerly BackOffice Associates, was founded in 1996 to solve business’ complex data challenges, bringing synergy between data and business, delivering confidence and progress along clients’ business transformation journey.  Through a combination of unique data expertise, services, and intelligent software leveraging artificial intelligence and machine learning, we help clients manage their data journey from data conversion to data quality, data archival and replication, master data management, analytics, information governance, and data strategy. Syniti is a portfolio company of private equity firm BridgeGrowth Partners LLC.   www.syniti.com

SAP, SAP HANA and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. All other product and service names mentioned are the trademarks of their respective companies. Please see https://www.sap.com/copyright for additional trademark information and notices.

Alana Hill
+1 202 549 3690


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