SINGAPORE, Singapore – With artificial intelligence (AI) now entering every major industry, leading digital experience company User Experience Researchers (USER) is widening its application of AI in various business solutions. The company is incorporating AI-assistance features in platforms and tools for use in business administration, finance, operations, and industries ranging from healthcare to banking. 

“Developments in AI prove that it is now a necessary tool in just about every field – from digital solutions to data analytics, and even entertainment. The creative power of generative AI in increasing productivity is a substantial factor in improving UX, and that is why our team at USER is using this characteristic to bring more value to businesses. With AI, we can help organisations find more creative ways to produce tailor-fit solutions,” said Dr. Frank Qiu, CEO and Founder of USER. 

 

Shaping human lives with AI-based solutions 

Whether it's for consumer or commercial-level use, people find ways to innovate and add value to their work. AI-based solutions have the potential to change a significant portion of how businesses operate, as well as change the way end-users utilise products.    

For example, commercial banks need to stay competitive by utilising AI to speed up deal approval based on accurate information and automated analysis regarding the client, competitor rates, and ESG scores. By offering ideal rates that work best for both parties based on real-time data, relationships can be strengthened while making the process easier for bank staff, too.  

As such, bankers today search for banking automation, smarter measures regarding ESG compliance for potential clients and constantly updating their security protocols. AI can change the game for banking and process-heavy industries such as manufacturing, energy, and retail by managing patterns effectively, producing rich insights that decision makers can rely on to make critical changes on the fly. 

Other use cases may reflect on the use of digital twins in factories, enabling decision makers to see potential problems and areas for improvement before rolling out process changes. Using AI to replicate plant operations and anticipate outcomes can help engineers and process managers direct changes and plot them better, reducing potential losses in resources due to decision errors. 

 

A data-driven approach to AI for business 

USER’s exploration of AI is entrenched in using intensive research to gather relevant and useful data. Specialising in user experience (UX), qualitative, and quantitative research methods, our in-house analysts and AI experts can propose and build prototype tools or systems to help businesses in various areas. 

Our team has helped an Australian fintech company, through a co-development project, fit new ESG assessment features in their product, allowing their partner banks to make the best deals for new and returning clients based on intelligent automated data collection and analysis. USER has also delivered industry-best maintenance services for AI-powered platforms and labs, performing checks and analyses to further improve their AI engine and support systems. 

To help protect data privacy, USER is also applying localised models, data pipelines and structures for some systems, which are particularly helpful for industries such as education and healthcare. By training the AI with closed-source models, leaking sensitive information can be greatly reduced or even eliminated while also speeding up tasks such as record management recommending actions based on trained responses. 

 

A bright future ahead for AI + humanity 

“In the future, we hope to further increase our capabilities in the use of generative, multi-modal, and other forms of AI to be used by all kinds of businesses and organisations. Right now, we are adding more experts to our pool of data science and AI experts to help contribute to making meaningful applications that improve human lives,” said Dr. Qiu. 

 

Currently, USER is putting its focus on enhancing digital experiences through expanding functions of generative AI, natural language processing, (NLP) and robotic process automation (RPA) for use cases such as virtual agents and chatbots, big data analytics, internet of things (IoT), and administration. 

With virtually limitless possibilities, AI continues to be the pivotal cornerstone for the next generation of digital solutions and digital transformation. It is inevitable that AI will influence the field of UX in all industries – from entertainment to energy, and finance to cybersecurity. USER is taking the next step ahead and helping more organisations empower themselves with consulting services for UX, AI applications, bespoke solutions, and providing talent outsourcing for projects and research. 

 

About USER Experience Researchers Pte. Ltd. 

USER is a leading UX-focused company specialising in digital transformation consultancy, enterprise solutions, and resource augmentation. We have a steadfast commitment to innovating the best of today’s technology to promote sustainable growth for businesses and industries.  

Visit our website at https://user.com.sg.