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15 Sep 2022

CUE Group doubles down on Southeast Asian presence with expanded operation in Singapore

More than a year on from their acquisition of Singapore-based digital agency,  Bonsey Jaden, CUE has begun to expand the executive leadership team, with a range of soon-to-be-announced hires.

Currently employing over 2,000 staff across more than 20 offices, CUE has actively partnered with more than 3,000 clients and partners across Asia. With a strong track record in driving business growth through AI technology, Digital Media, Smart Commerce, Digital Services, Content & IP, and Retail Solutions, CUE has consistently proven to be a growth driver for their clients and partners.

Today this expertise is being further expanded into Southeast Asia, with a focus on the continued development of a diverse and talented team in the region. With over 50 languages spoken by employees within the group, CUE is uniquely positioned to deliver culturally relevant solutions and services to the ever-expanding Southeast Asian markets. 

The human element within technology services remains just as important as the mechanisms used to deliver the solutions, products, and communications.  It has been proven that leaders in digital and customer experience often bounce back faster, and from shallower trenches than those of competing businesses. 

What CUE is bringing to the table is a new yet experienced enabler, bridging the gap between data & technology solutions, paving the way for more targeted and culturally relevant consumer experiences - helping to accelerate sales and partnership growth across industries, and across cultures.

“It’s a privilege to be able to say that everything we are able to accomplish revolves around valuing people,” says Shi Kan, Group CEO of CUE, “from our diverse teams and their individual expertise and cultural knowledge, to each partner and customer we have developed relationships with. We live in the digital age, it’s true, but in the end, businesses are about meeting the needs of people and we never want to lose sight of the ‘who’ and ‘why’, even in the demanding sea of ‘what, where, when.’ I am personally very bullish on the growth and opportunity in Southeast Asia and I believe we are in the perfect moment to expand our team in Singapore and beyond to further support our existing clients and partners – as well as to build new relationships!”

Despite the global pandemic CUE Group’s AI-related businesses have grown their revenues by over 100% in 2021, with the growth continuing in 2022. The group is on track to deliver another 50% growth in their AI technology revenues by the end of this year.

In addition to their growing Southeast Asian hub in Singapore, CUE Group has offices in Seoul, Sydney, Bangkok, Jakarta, Manila, Kuala Lumpur, Ho Chi Minh as well as Shanghai and Beijing among others. 

A number of executive hires are expected to be announced in the coming weeks.


About CUE Group

CUE Group is a digital technology group initiated by industry elites and jointly invested by world-renowned investment institutions. They are committed to boosting the digital development of enterprises, industries, and governments by using innovative technologies such as Big Data and AI. Adhering to the philosophy of "Data Drives Growth, Technology Leads Development,” CUE Group attaches great importance to R&D and emphasizes a pragmatic attitude to producing substantial value for customers. 

You can learn more about CUE Group when you visit their www.cue.group


About Bonsey Jaden 

Bonsey Jaden is a full-service digital brand agency composed of award-winning, digital-first strategists, creatives, technologists, and thinkers, with the express goal of building #Powerbrands. 

Bonsey Jaden is headquartered in Singapore with offices across Malaysia, Thailand, Vietnam, Philippines, Indonesia, Australia, as well as the United States. 

You can learn more about Bonsey Jaden when you visit their www.bonseyjaden.com.


For general media inquiries:

Janice Loh

+6016 4866 728 

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