“There are real opportunities that we can start looking at. Particularly breaking into a new market and getting your brand out there, it’s been a really good exercise for us. Many people have no idea who we are and we’re walking away with hundreds more people knowing about us. Speaking opportunities, being engaged and involved with things like She Loves Data, and sponsorship around the A.I. machine-learning stages, especially when that’s a big focus for the region, are really worthwhile as well. Sponsoring drove a lot of foot-fall to our booth - people coming to see our demos and wanting to talk about projects. It’s been fruitful.”