Companies like Netflix, Spotify and WeChat leverage big data, AI and ML to create AI-led personalization experiences for millions of customers. At speed. Today, Banks, Airlines, digital wallets, Hotels and Retailers all want to emulate the likes of Netflix. But is it that easy? Every time you click a movie you’d like to see or a song you’d like to listen, an entire chain of intelligent events are set off in these platforms. Want to find out what goes behind the scenes at these AI natives, what it takes to recreate these capabilities and why it is so hard to do so? This is the session for you!