Businesses are starting to realize they need to leverage their vast amounts of data to stay ahead of the competition and move their business forward. The application of Big Data analytics refers to the idea that companies can extract value from collecting, processing and analyzing vast quantities of data.

But it's no longer just about beeing process centric / product centric / channel centric / service centric. Successful companies realize the future is all about being customer centric, but it requires a culture that places the customers at the heart of decision-making processes.