Generative AI is set to transform industries and has already drastically changed the landscape of Big Tech. As artificial intelligence moves from analysing existing data to creating new text, images and videos, how will these improvements shift the augmentation versus automation debate and what implications will it have for industries? Innovation knows no bounds with the awe-inspiring capabilities of generative AI. Join us as we delve into the realm of cutting-edge business applications, where generative AI is driving unparalleled advancements. From optimizing complex manufacturing processes to generating hyper-personalized customer experiences, we will unveil how this technology is propelling businesses.