Omni-channel personalization remains a highly desirable yet elusive offering for most businesses as they continue to trip over challenges like budget constraints, poor data management systems, and organizational silos.

Is this gap between the current and ideal state impossible to bridge? Not if you align your focus and energy into collecting and acting on high quality customer data.

In this session, Erita helps shine a light on how you could truly deliver seamless customer journey orchestration across multiple touchpoints and channels by utilizing customer data, especially in the context of rich shopper experiences.