The Customer Data Platform (CDP) plays a key role in helping companies integrate data across departments and channels to provide a more intuitive and fulfilling experience for the customer.

 

So how do you figure out if a CDP is right for you?

 

Co-hosted by Senior Manager, Customer Success APAC at Tealium, Kintu Joseph and guest speaker David Harling, Managing Director, MoneySmart, we will learn about MoneySmart’s CDP journey: why and how they started it, the challenges they wanted to solve and the lessons they have learned along the way.