For organisations to unlock the unlimited potential that data holds and improve decision and essentially business outcomes, there are numerous fundamentals that must be incorporated into modern data and analytics strategy. These include strategies for managing the exponentially growing amount, complexity and variety of data; models for data & analytics to be applied; accessibility for everyone; among others. In this panel, experts in data analytics, data management from different industry sectors will look into the opportunities that can be unlocked by using the right data and the right tools, and the challenges that entail in managing data pools