With the average customer journey involving anywhere between 20 to 500+ touchpoints, it's hard for marketers to stay on top of their game when it comes to ad efficiencies.

Advertisers are constantly addressing a myriad of obstacles like:

- Unifying data within fragmented silos of different platforms

- Accurately attributing the role of various channels in the customer journey

- Beating the data decay timer and activating on data in real-time

Hear the diverse perspectives of leaders from adtech companies and advertising agencies in this lively panel shedding light on key challenges and solutions to guide businesses on their path to higher advertising efficiency.