2022 Conference Programme

Subpage Hero

Subpage Hero

      

Loading

Level up your Martech in a Cookieless world with differentiated user engagement using more 1st party data

12 Oct 2022
Customer Data, Engagement & Privacy Theatre
“More Martech or More Data ? Best practices to Turbocharge your customer engagement in a cookieless world with a first party data strategy.
 
The job of the marketer is Tough . They have to deliver ROI in a world where consumer attention is fragile, loyalty is tough to earn and competition from D2C and disruptors continues to accelerate. In a recent survey by Boston Consulting Group and LinkedIn, 56 per cent of marketers expected to see a worsening impact this year to their campaigns due to the tech changes by Apple and Google.
 
Investing in first party data is the only way for marketers to drive results that they can control , test and learn faster. Building data without marketing activation is suboptimal – hence the need for more martech tools and teams to manage campaigns and create outcomes.
 
Join this session to make those optimal choices between martech tools, data aggregation techniques and agile customer journeys to turbocharge customer engagement. Hear Jayesh Easwaramony , Founder of Spectra Global talk about
 
- Best practices in first party data strategy
- Platform choices like CDP – the right evaluation
- Customer engagement via agile martech stacks
 
Speakers
Jayesh Easwaramony, Founder & CEO - Spectra Global

Sponsors

Platinum Sponsor

  • IBM
  • Global Victoria
  • Aerospike

Theatre Sponsors

  • Datastax
  • Intersystems
  • Aerospike

 

Gold Sponsor

  • Acquia
  • ataccama
  • Denodo

Gold Sponsors

  • Aerospike
  • Snowflake
  • WhereScape
  • mparticle
  • Tealium

Silver Sponsors

  • Billigence
  • Coursera
  • Confluent
  • Collibra
  • DataIku
  • Intersystems

Silver Sponsors

  • FanRuan
  • Imply
  • Sisense
  • SNP
  • Srijan
  • TigerGraph
  • Zoho

Silver Sponsors

  • Vertica
  • Singlestore
  • Crayon
  • Fusionex
  • EnterpriseDB

Silver Sponsors

  • Meiro
  • PartityBit
  • SingleStore
  • Transwarp
  • Tripleblind

Bronze Sponsors

  • Equilibrium
  • Happymeter
  • H2O
  • Lynx Analytics

Bronze Sponsors

  • Fivetran
  • Hazelcast
  • Opsolutions
  • Ravenpack
  • Sqream
  • 9x5 Consulting

Bronze Sponsors

  • Opentext
  • Payoda
  • ProvaLabs
  • Search Guard
  • Seoul-Techno-Holdings

Bronze Sponsors

  • Sofit
  • Theobald

Exhibitors

  • BeyondSoft

Partners

Knowledge Partner

  • BISCI
  • BICSI

News Distribution Partner

  • ACN Newswire

Associate Content Partner

  • Uptime Institute

Strategic SEO Partner

  • AdVantage

Training and Education Partner

  • DBL

Strategic Event Partner

  • Frost & Sullivan

She Loves Data Live! Partners

  • She Loves Data Live
  • Coding girls
  • Codette Project
  • DBL

She Loves Data Live! Partners

  • DBS
  • Female Fouders
  • Facebook
  • General Assembly

She Loves Data Live! Partners

  • Grab
  • JetBrains
  • Girls in Tech
  • Meiro

She Loves Data Live! Partners

  • Minerra
  • Oracle
  • Tech Ladies
  • Yellowfin
  • VISA

Event Partners

  • AiSP
  • ARC Advisory
  • Asia Cloud Computing Association (ACCA)
  • Asosiasi Cloud Computing Indonesia
  • Singapore Chamber of E-Commerce
  • Fintech Association of Hong Kong
  • Accelerating Asia

Event Partners

  • Best Practice of eCommerce
  • BigDataX
  • CMO Council
  • CSCIS
  • European Data Centre Association
  • Co Creation Lab
  • GS1

Event Partners

  • Practical DevSecOps
  • Digital Advertising Association Thailand (DAAT)
  • DevOps Institute
  • Forrester
  • Michael Page
  • ISACA
  • CHIME

Event Partners

  • IASA
  • IPI Singapore
  • itSMF
  • IFMA Singapore
  • Open Connectivity Foundation
  • La French Tech

Event Partners

  • KinerjaBisa
  • Logistics & Supply Chain Management Society
  • NexChange
  • SG Tech
  • DBS
  • Plug And Play

Event Partners

  • Singapore Cyber Security Consortium (SGCSC)
  • Structure Research
  • General Assembly
  • VISA
  • Smart Asia India
  • ASME

Event Partners

  • Agorize
  • CDPI
  • SheLovesData
  • RavitShow
  • CocrreationLabs
  • Goodbards

Media Partners

  • APSM ASEAN
  • Asia Blockchain Review
  • Australian Cybersecurity Magazine
  • Australian Security Magazine
  • Asia Research News
  • Cybersec Asia

Media Partners

  • BizClik Media
  • Chief IT
  • CIO Advisor APAC
  • Cross Border Magazine
  • Disruptive Tech Asean
  • Digicon Asia

Media Partners

  • CryptoNewsZ
  • Computer Weekly
  • Cyber Security ASEAN
  • Data Storage ASEAN
  • European Data Centre Association
  • Frontier Enterprise

Media Partners

  • e27
  • Fintech Finance
  • Gigabit
  • Jumpstart Media
  • AI Time Journal
  • GovTech SEA

Media Partners

  • My Security Media
  • Retail CIO Outlook
  • Supply Chain Brain
  • Supply Chain Digital
  • Asia Content News
  • Enterprise Security Magazine

Media Partners

  • Tech Wire Asia
  • TechTarget
  • Telecom Era
  • Wire 19
  • CMO Asia
  • FutureCFO

Media Partners

  • ACN Newswire
  • 万瑞布线网
  • FutureIoT
  • Marketing Ops
  • Payment & Cards Network
  • APAC CIO Outlook
  • FutureCIO
  • Escomedia

Official Partner Hotel

  • Marina Bay Sands