“More Martech or More Data ? Best practices to Turbocharge your customer engagement in a cookieless world with a first party data strategy.

 

The job of the marketer is Tough . They have to deliver ROI in a world where consumer attention is fragile, loyalty is tough to earn and competition from D2C and disruptors continues to accelerate. In a recent survey by Boston Consulting Group and LinkedIn, 56 per cent of marketers expected to see a worsening impact this year to their campaigns due to the tech changes by Apple and Google.

 

Investing in first party data is the only way for marketers to drive results that they can control , test and learn faster. Building data without marketing activation is suboptimal – hence the need for more martech tools and teams to manage campaigns and create outcomes.

 

Join this session to make those optimal choices between martech tools, data aggregation techniques and agile customer journeys to turbocharge customer engagement. Hear Jayesh Easwaramony , Founder of Spectra Global talk about

 

- Best practices in first party data strategy

- Platform choices like CDP – the right evaluation

- Customer engagement via agile martech stacks