Success is driven by the ability of F&B brands to deliver products that consumers want at the right time. This includes products that convey something special that the consumers need now. Innovation success is a long journey and not without risks of getting it wrong. Getting it right often seems more akin to luck than good strategy.. Therefore, to succeed, F&B brands invest heavily in knowing their consumers, what they need, how they change/evolve and anticipate their next move. This is where consumer insights play an important role. They help monitor what customers buy and love and help brands craft the right products at the right time.Ai Palette helps with identifying, predicting trends and concept testing, all on a single platform. It also offers real-time consumer insights from millions of data points across various sources, to anyone who wants this information for, among others, product innovation, marketing and sales pitches. We leverage Artificial Intelligence, Natural Language Processing and Predictive Analytics to make sense of the insights we obtain and empowers CPG Innovators with insights that help them launch bestselling products quickly.