Building a data management and customer insights architecture at scale
12 Oct 2022
Customer Data, Engagement & Privacy Theatre
As the largest media company in Indonesia, we handle a huge amount of data and need to quickly extract insights for our sales and marketing teams. Identifying and segmenting our users is core to effective marketing campaigns and efficient ad targeting.
In this session we will share what we learned by streaming 3 companies with billions of events every day into a 600TB+ data lake. We'll detail our success, failures and the architecture of our multi-tier data pipeline.