As cookies are scheduled to be phased out by 2023, marketers are already starting to collect and use customer data as an alternative to cookies. Many businesses are building partnerships with other companies and ecosystems to leverage users' data in privacy-compliant ways. One of the exciting choices is collaborating with telcos. Telcos handle an immense amount of data from millions of subscribers. Many telcos have created an extremely granular 360 view of their customers, using hundreds of 300 labels, either demographic, geographic, behavioral, or interest-based. Some telcos already provide insightful data-driven solutions to enterprise clients as an alternative to cookies, particularly in emerging markets, where telcos reach the whole population even banks cannot. With this vast data, Telcos can roll out privacy-friendly data-driven solutions for advertising, credit risk, and intelligence. Let’s learn more about these data-drive solutions.