2018 Conference Programmes

Theatre

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Will hyper-personalisation ever rule the world

11 Oct 2018
SheLovesData LIVE
We are living in the era of the ‘Evolved Consumer’, where consumers are actively seeking information to make decisions and don’t place their trust implicitly in just brand love. Consumer behavior today is heavily reliant on reviews, user generated content & influencers.
Personalisation is not new and has become the norm when receiving emails of any sort. Like everything else within marketing, the battle is on to optimise personalisation further and squeeze every benefit from it that is possible.
Over the last couple of years, the next step in personalisation has emerged as ‘hyper personalisation’ where the use of new technologies such as data analytics, algorithms and predictive models for direct targeting is empowering marketers to use customer data to unearth valuable insights and create highly personalized marketing communications when sent at the right time and in the right channel. No wonder marketing automation is slated to become a billion industry
 
Speakers
Michelle Yeo , Co-Founder, Business Ops & Strategic Development - DATAVLT

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Testimonials

  • "We are impressed with the sheer volume of crowd visiting our booth. We’ve had very good interactions with the delegates and alliance partners."
    Marketing Director, TIBCO Software
  • "We’ve met a good mix of new prospects and existing customers over the two days. There were many relevant questions posed by the delegates, attesting to the immense interest the show has generated for us leading up to the show."
    Marketing – South East Asia and India, Splunk
  • "The conversations in the big data community around machine learning is a lot more mature here. Not only the delegates are interested in big data, they are also keen to learn more about data science, artificial intelligence and internet of things."
    Regional Sales Director, Qubole Inc.
  • "I’m amazed with the diversity of vendors from data centre, big data, data integrators and cloud solution providers. There’s something here for almost anybody from the technology world. The most valuable takeaway for me is the opportunity to meet with our technology partners, alliance partners as well as our prospect and existing customers.!
    Head of Cloud Sales, Talend