The Hard Work of Making Data and Services Integrations Easy
Big Data & Analytics Keynote Theatre
Big data is meaningless without the tools to use it. Chances are, your organization is using a different vendor or service for nearly every business function - email marketing, web analytics, CRM, accounting, and so on. Unless you have all of your products from one vendor (no one has this), each has its own interface, API, and quirks. The question becomes: How can these systems be connected, and how can all of that data be unified and activated? This is the central challenge facing modern businesses right now. Luckily, the technology exists to solve this problem, it just takes some ingenuity, and a bit of help from Docker Containers and a unified data interface. Data and Service integration in the company does not need to be hard if you have the right tools and leverage modern technology wisely.