Putting Machine Learning to Use. Does (or, Should) the User Even Notice?
AI and Machine Learning Theatre
There’s no doubt that AI and Machine Learning can provide a wide range of benefits. Often, these complex systems are powering what appears remarkably simple to end users - maybe it’s a feature, button, or even just a single number. The fact is that basic algorithms can (and do) actually deliver results quite effectively for things like linear regression and collaborative filtering, setting the table for heavily-customized, more singularly-focused algorithms. But, do users even care? Do they need to know what powered by AI really means in the specific case of a product they’re using? For the engineers working on these products, portability matters (or can matter) quite a bit, and new technology like Customer Data Platforms are making it easier than ever to custom-fit algorithms to the functions that need them.