Marketers are increasingly presented with an ever expanding selection of tools which can get overwhelming fast. Yet more is not always better, especially when separate tools create data silos that do not altogether support a holistic marketing strategy and measurements, and drive us further away from the elusive “360 customer view” that all marketers pursue. In this workshop, we will look at the martech essentials for the modern marketers with a focus on measurement, and explore how a complete customer view can finally be truly achieved with a Customer Data Platform.
"We are impressed with the sheer volume of crowd visiting our booth. We’ve had very good interactions with the delegates and alliance partners."
Marketing Director, TIBCO Software
"We’ve met a good mix of new prospects and existing customers over the two days. There were many relevant questions posed by the delegates, attesting to the immense interest the show has generated for us leading up to the show."
Marketing – South East Asia and India, Splunk
"The conversations in the big data community around machine learning is a lot more mature here. Not only the delegates are interested in big data, they are also keen to learn more about data science, artificial intelligence and internet of things."
Regional Sales Director, Qubole Inc.
"I’m amazed with the diversity of vendors from data centre, big data, data integrators and cloud solution providers. There’s something here for almost anybody from the technology world. The most valuable takeaway for me is the opportunity to meet with our technology partners, alliance partners as well as our prospect and existing customers.!