Get your Edge with Cognitive Capability: Provide Great Experiences in Digital Time for Your Consumer
Big Data & Analytics Keynote Theatre
Consumers no longer buy products, they buy experiences. In order to enhance the experiences for the customers, companies need to provide personalized services in digital time: the precise moment when consumers need the services. Here, Data driven insights and decision making are the differentiators for today’s digital enterprise- to understand and predict end consumer persona and needs, to make decisions for life cycle value optimization. This session will explain various use cases from Nokia that have enabled decision making of enterprises, enabling stronger brand and balanced sheets all with the power of untapped data assets.