Data-driven Journeys: Using data to design for customer delight
11 Oct 2018
Customer journey analytics connects millions of events into journeys from your customers’ point of view and is a data-driven approach to discovering, analysing, and influencing your customer’s journeys. By leveraging data intelligence, you can discover the most important customer journeys and prioritize those opportunities that significantly impact business goals like increasing revenue, reducing churn, and improving customer experience. Join Alicia as she shares the importance of continuous iteration of using data to improve your customer journey and delight your customers!
"We are impressed with the sheer volume of crowd visiting our booth. We’ve had very good interactions with the delegates and alliance partners."
Marketing Director, TIBCO Software
"We’ve met a good mix of new prospects and existing customers over the two days. There were many relevant questions posed by the delegates, attesting to the immense interest the show has generated for us leading up to the show."
Marketing – South East Asia and India, Splunk
"The conversations in the big data community around machine learning is a lot more mature here. Not only the delegates are interested in big data, they are also keen to learn more about data science, artificial intelligence and internet of things."
Regional Sales Director, Qubole Inc.
"I’m amazed with the diversity of vendors from data centre, big data, data integrators and cloud solution providers. There’s something here for almost anybody from the technology world. The most valuable takeaway for me is the opportunity to meet with our technology partners, alliance partners as well as our prospect and existing customers.!